What is 360 Orientation and 360 Video? Why Should You Use 360 Orientation?

360 Orientation stands out as a concept that will close an important gap in the business world and represents the reflection of new generation technologies in the business world. Thanks to 360 Orientation, how is 360 Orientation done? What are the benefits of 360 Orientation?

What is 360 Video? 

360-degree videos are videos created by recording every aspect of scenes in the real world. This allows the viewer to see not only what is in front of them, but also what is happening beside and behind them. You can record 360-degree videos using special cameras with multiple wide-angle lenses.

So, what is the difference between Virtual Reality (VR) videos and 360 videos? Actually, the result is similar to virtual reality (VR) videos, but viewers do not need to wear special VR headsets to watch them. At this point, you may also ask what is the difference between 360 videos and normal videos. Actually, the answer is simple: multi-dimensionality.

In traditional videos, the user can only see from the frame of reference provided by the content creator. But in 360-degree videos, the user can look around and choose the viewing angle they want. If you play a 360 video on your computer, you can use the mouse to view different angles. If you play the video on your phone, you can change the angle with your finger to see what is happening in other angles, as well as physically turn around.

Companies have realized the power of these videos in recent years. Therefore, many companies are using this method to showcase their products and services. So, can you use 360 videos for training? The answer is definitely yes. Many companies are improving the quality of training by using trainings created using 360 videos or 360 photos, especially in orientation.

360 videos put the user at the center of the action. Many e-learning based trainings already use various photos, such as office photos, to provide various information.

360 videos can be a great way to present the layout and placement of employees or the office to the user, that is, for orientation. If you think 360 videos are complicated, 360 photos can also be a good alternative. You can make 360 photos interactive by adding software, add green screen videos to the photos and create engaging 360 orientations.

Digitize Orientation with 360 Orientation

Orientation is a tiring process for new employees. Taking them through boring orientation sessions and explaining endless company policies can cause you to bore the employee from the very first day of work. 360 videos take the recruitment process to a different level. In addition to adding a fun factor to the recruitment program, 360 videos also lighten the workload of the Human Resources department.

Almost a month after a restaurant chain based in the United States implemented 360 orientation technology by digitizing the employee orientation process, the rate of employees completing cultural certification training increased from 50% to 77%. This means that technologies such as virtual reality and 360 orientation really attract the attention of employees. Employees who are bored and do not benefit from classical trainings get excited and participate in trainings with these new technologies.

Here are a few tips to further improve your 360 Orientation program:

• You can encourage your new employees to participate in virtual tours to explore the facility and the department they will be working in. You can also add 360 video tours of the warehouse and company stores.
• You may consider creating videos where your CEO welcomes new employees and explains the company culture.
• You can virtually take new employees on a tour of all your facilities around the world without travel and accommodation expenses.

360 Orientation stands out as a concept that will close an important gap in the business world and represents the reflection of new generation technologies in the business world. Do you think 360 Orientation is a useful concept? If your answer is yes and you want to get acquainted with 360 orientation, let's digitize your office as MediaRubic and take your orientation training to a new dimension by making it interactive! You can contact us for details.