The 7 Biggest Video Marketing Mistakes Businesses Make and How to Fix Them
We all make mistakes, right? There's no significant harm in making mistakes as long as we don't repeat the same ones over and over.
Video marketing is becoming increasingly important for businesses. In this article, we will address some of the major mistakes businesses make in video marketing and offer various tips and practical solutions to overcome them.
As a video producer, we have experienced some of these mistakes firsthand. However, as we step outside the box and try new ways to market our business, we learn, grow, and constantly become "better."
Without further ado, here is our list; there is no specific order of importance, they are all important. Your video:
Uses Too Much Technical Jargon
Appearing smart and knowledgeable may seem appealing at first glance. But the problem is that you can make your audience feel stupid. You should have a good understanding of where your customers are in the buying process and write the scripts for your videos according to their level. If you need to use technical terms to explain something, be sure to explain it in a way that someone 'not in the profession' would understand.
Is Boring
You notice how action scenes are put together in fast cuts on television and in cinema, right? The camera hardly lingers on anything for long. Web video is no different!
Target audiences are conditioned to watch extremely interesting and engaging content thanks to Hollywood and modern film techniques.
There are no hard and fast rules about how long your shots should be. Just listen to your inner voice to decide if it's boring.
Never let a scene last too long without a shot cut and zoom, supporting photos and graphics, or a scene change.
Has No Call to Action
Give the viewer something to do during or after the video is complete.
Get engagement!You've captured them in some way with the information you've presented, now ask for something specific. For example; call this number, visit our website, share this video, subscribe here, etc...
This gives your video purpose and power.Has Too Few or No Distribution Channels
It is very important to have a pre-built audience to distribute the video to. All those hours you spend will come back to you in the form of shares, 'retweets', comments on your blog posts, 'likes and shares', new subscribers and fans. You have a real fan base that loves you! Of course, each of your videos will help you gain new and more fans; but having an audience already gives your video momentum as soon as it is published in terms of spreading.
Has Too Few or No Distribution Channels
We should never forget this: It's not about you, it's about your audience! More clearly, it's about their current troubles and how you can solve them.
Mentally imagine them when you speak to the camera. Get into their emotional space and feel where they come from. Write down all the struggles and pains of the customers you have that you understand.
The more you communicate about the topics you listen to and care about, the more response you will get and the more trust you will build.
