The Benefits of Gamification in Corporate Training

The strategy of incorporating gamification into corporate training is gaining popularity in the technology world due to its impact on increasing company efficiency.

Gamification Has Become One of the Most Popular Corporate Learning Trends

The gamification approach has numerous advantages for both managers and employees. In parallel, the gamification market is expected to reach a value of $30.7 billion by 2025. Gamification increases company productivity by combining tasks at work and company goals with rewards. For this reason, more than 400 multinational companies such as Google, Formaposte, and Domino's have started making large investments in gamification. First of all, let's state that the main purpose of gamification is not to turn work into a game, but to blend game mechanics with professional tasks to increase productivity and make work more exciting. In addition, encouraging employee engagement will also encourage employees to focus on the overall success of the company. Providing inspiration and motivation, creating a fun learning environment and a more attractive place to work are some of the advantages of gamification for employees. In this article, we will share why gamification is gaining popularity and the benefits it brings.

What is Gamification?

When you add games to employee training and e-learning, it's called gamification. This strategy helps employees become more engaged with training by allowing a company to use game-like engaging features such as storytelling, problem-solving, and rewards, while also ensuring that training continues effectively.

"The only way to do great work is to love what you do," Steve Jobs once said. Gamification also applies this principle by making employees' work more appealing and less stressful. When employees receive rewards and their ideas are frequently listened to through surveys, they are motivated to achieve more.

Variety of Game Mechanics

Mechanics, also known as game mechanics or gamification verbs, are the elements used to gamify e-learning. These are the behaviors, control mechanisms, and processes found in games, which help place the user at the center of the action while also creating a challenge in some ways.

• Experience Points: Users earn experience points as they progress through the training. It is also an indicator of their skills in the learning environment.


• Badges/Achievements: These are usually given when a user achieves success. Badges are usually displayed under the username and on leaderboards. Usernames are displayed in the Learning Management System (LMS). Badges increase employees' self-confidence and provide motivation.


• Leaderboards: Using a scoreboard can help leverage users' intrinsic incentives. Everyone wants to be recognized, applauded and praised. This technique works incredibly effectively in competitive audiences.


• Level: Levels indicate that a user has reached a certain point. Levels are usually specified as point thresholds, so users can automatically level up based on their participation or can be used to regulate access to different content.


• Progress Bar: The progress bar shows the user how much of the training they have completed and how much more progress needs to be made for the training to be completed. Progress bars should be visually pleasing and move smoothly with animations after each step.

Why Should You Use Gamification?

Although the list of benefits that gamification can provide you is much longer, we will talk about 5 basic benefits.

1. Increases Engagement and Productivity

Since complex or repetitive tasks are presented in a more game-like manner with gamification, the gamification approach can play a major role in promoting employee engagement. Also, when goals are achieved, employees feel satisfaction and self-motivation. All these criteria are critical to the employee's success in realizing their full potential. According to a study, 80% of employees in America think that learning with games is a more exciting type of training. In addition, companies that add games to their training plans report a 50% increase in productivity and a 60% increase in employee engagement. In addition, 79% of employees say that gamification increases their motivation and sense of purpose in the workplace.

2. Encourages Social Interaction and Teamwork

Many gamification features allow employees to compete with each other while learning important areas of their work.