Corporate Onboarding Video Guide
58% of companies admit that their new employee onboarding processes are mostly based on paperwork. Unfortunately, this method can quickly become tedious. Furthermore, research shows that employees who go through a negative onboarding process are twice as likely to look for a new job. This means that in a negative situation, you will go back to square one, meaning weeks of waiting for someone qualified to fill the vacant position.
So how can you convince your new employees to stay with the company by using the power of onboarding?
Actually, the solution is simple: By adding video to your onboarding program. These videos will show your new employee(s) your company culture, the teammates they will be working with, and the tools they will use during their work in more detail and in a more memorable way.
Explaining these details by showing them instead of "telling" them positively affects job satisfaction and first impressions, contributing to your employees staying with the company longer. Now, without wasting any more time, let's talk about how to make an onboarding video and what its benefits are.
Why Should You Use Video for Onboarding?
There are many advantages to creating onboarding videos:
- Videos Increase Understanding and Company Loyalty
Asking new employees to read piles of paper for onboarding is a time-consuming and monotonous approach. Moreover, it is not very possible to measure how well they understand the content.
On the other hand, seeing a product, application, or tool in action makes it easier to understand its functions. Videos also make job roles clearer.
There is even scientific data that proves this: Viewers retain 95% of video messages compared to text-based messages.
- Videos Provide Insight into Your Company Culture and Work Ethic
Videos that effectively utilize storytelling give new employees a better idea of what it's like to work at your company. Videos can also be used to introduce key members of the team to people hired to work remotely.
- Employee Onboarding Videos Can Be Reused for Different Purposes
Do you have a video showing your team working together, brainstorming on new employee onboarding? Reuse it. For example, you can share this video on your YouTube channel to show your company culture to a wider audience.
Similarly, you can reuse onboarding videos that explain your products and features for customer acquisition purposes. Or you can add these videos to your content library, so teams dealing with customers can refer to these videos to solve customer problems.
6 Types of Onboarding Videos You Should Definitely Create
A good onboarding program covers everything a new employee needs to know about the team and company they will be with. For comprehensive employee onboarding, you need to create the following types of videos.
1. Team Introduction Video
Create a full team video introducing all departments, showing who's who. You also need to introduce new employees to their own teams and team managers. For example, if a new employee will be in the marketing team, you should record another video introducing their colleagues in the department and their duties.
2. Meet the CEO Video
As the name suggests, this video should include the CEO's message. It can be a formal video highlighting the CEO's achievements, how they work, etc., or it can be edited as a more sincere welcome message.
3. Company Introduction/Company Policy Videos
The company introduction video covers what the company does. These are effective videos to make the new employee feel that they are part of a mission-filled company. It is also important to explain company policies and procedures for new employees.
4. Training/Demo Videos
These are demo videos that provide an overview of your product/service. You can support this main video with short videos explaining the different features of your products and services.
5. Awareness Videos
These videos focus on transferring information and sharing processes with employees.
Do you have documents explaining the workflows in your company and brand guidelines to maintain consistency? You can create screen-recorded videos explaining where new employees can find and use this information.
You can also create a video explaining the products you use for work. Finally, what new employees should do in the first days, who will be matched as mentors, who they will work with in the first weeks, first months, first years.
