Why Your Corporate Video Sucks and What You Can Do About It

Imagine the heartache and sadness of spending a lot of money and time producing a corporate video that doesn't provide you with any Return on Investment (ROI)…

Picture your potential customer discovering your video, pressing 'play', and then closing and exiting the video within the first 5 seconds! All your blood, sweat, and tears swept away with a click of the mouse.

If you're working on creating a homepage video or sales presentation, you can now take control to improve your video message. Many of the mistakes we've listed in this article can be prevented in the initial planning and copywriting stages.

Here are some things to consider:

1. No one cares how great you are.

Most businesses claim they are the best at what they do. That's great, but everyone says the same thing. Instead of saying it, can you show us how great you are? What sets you apart from the others?

You need to change the message you give to customers from 'product or service features' to concrete customer benefits. Get feedback from your customers: What problems do they want solved? Talk about solutions to these problems in your video. What are their struggles? Let them know that you understand their struggles.

So, make your video "customer"-centric instead of "me"-centric. You will see an amazing increase in ROI. More clicks, likes, shares and subscriptions…

2. Your video is too boring.

People get annoyed when they suddenly realize they are very bored while browsing the internet for a good time. We all do, don't we? "Boredom" is the bane of every video marketer! To avoid attention deficit syndrome, you should make your video immediately focused on the subject.

You have a short time to leave a lasting impression. You should focus your video script on a single main idea and conclusion. This will help keep the viewer's attention alive. You should also respect the viewer's time.

3. Your video lacks interaction.

The best teachers invite their students to think. They encourage their classes to participate in the learning experience. Because that's how ideas and concepts connect and settle in the brain.

Since your video is customer-focused, ask yourself: What question(s) will grab my viewer's attention? How can I get the gears in their minds working? You can ask a provocative question to get your customer thinking.

You can even ask viewers to write down or draw their thoughts by igniting their imagination. They can use the comments section on the page for this. The key here is to ask questions and direct the way they answer. This will both support the learning process and make your video more useful and memorable for the viewer.

4. Your audio sucks.

Audio is half of the video. In the mobile world, it is even more important to clarify the sound for watching videos and keep it loud enough to sound good on laptop and smartphone speakers. Of course, low-budget amateur solutions are also available, but on this issue, give