Vertical Advertising

With the developing technology, considering the traffic from increasing video viewing times, 70% of the views come from mobile devices.

Acting upon this, YouTube is launching the direct advertising feature on mobile versions to increase the engagement of campaigns.

IGTV and Youtube Video Platforms

With the launch of Instagram TV, YouTube will also launch the vertical advertising feature to provide users with a smoother mobile experience and increase brand campaign engagement rates, rather than horizontal viewing. Vertical ads will cover 75% of the screen and will be in a format that can be skipped after 5 seconds.

YouTube announced the new format to advertisers as follows:
"Vertical video ads give you a large and beautiful canvas to deliver your message on mobile and engage customers in a way that fits their viewing preferences."

The ads, called "Home Feed Ads" and "Vertical Video Ads", which will be broadcast on the mobile application that attracts 70% of YouTube traffic, will undoubtedly provide significant revenue to YouTube.

First Vertical Ad from Hyundai

The first vertical ad was published by the South Korean automotive company Hyundai for testing purposes. Thanks to the vertical ad, which invited viewers to a test drive, Hyundai achieved a 33% brand awareness and a 12% sales success.

If you want to produce video content or advertise to promote your brand to a wide audience, you can contact MediaRubic Video Marketing Agency.